Speakers

Kelly Parker
Owner @KDP Consulting, LLC

Kelly Parker is a seasoned storyteller and marketing professional who believes in the transformative power of narratives. With nearly 20 years of experience, Parker has trained professionals worldwide and guided organizations like Abbvie, Microsoft, and Exelon in mastering the art of storytelling. Drawing from her tenure at global enterprises such as Sherwin-Williams and American Greetings, Parker understands how stories can fuel momentum, foster community, and drive impactful change. Parker is the host of the "Business Storytelling Made Easy Podcast, where she interviews industry experts and shares practical tips to help listeners craft and communicate unforgettable stories. A Fast Company contributor and sought-after keynote speaker, Parker emphasizes the ability of a well-crafted story to drive profits, reshape cultures, and enhance collaboration. With a passion for leveraging storytelling as a universal language, Parker continues to inspire and empower others to harness the narrative potential within every aspect of life and business.

Allison Iantosca
President @F. H. Perry Builder

Allison Iantosca purchased F.H. Perry Builder from her father in 2008 and today the company has 26 team members and is a distinguished member of the Design New England Hall of Fame. As a woman, in a market saturated with builders of all types and sizes, Iantosca's stands apart with her uncompromising optimism in human potential. This is the essence behind every decision she makes. She is passionately involved in a range of community-based non-profits and was recognized for her leadership by national and local publications. Iantosca studied leadership at the Gestalt International Study Center and is a certified GISC Coach. She was named Woman of the Year in 2023 by the Women in Residential + Commercial Construction conference.

Jane Meagher
President @Success Strategies

Jane’s passion is inspiring others to grow and become the best version of themselves. Like many of us, Jane juggles her roles as partner, parent and business professional, while focusing on self-growth and fulfillment.  After a lifetime of learning, growing, failing and succeeding, Jane is excited to share “Designing the Life You Want to Live”, a compilation of her guiding principles along with stories from her life and career, plus action steps for anyone to incorporate her “Success Strategies” into their lives. In her “real job”, Jane is President of Success Strategies, the nation’s leading Design Studio strategy, training, and creation company.  Jane works with hundreds of builders in over 40 states, bringing her passion for consumer purchase psychology and retail strategies to homebuilding to increase option sales, improve design studio operations, elevate the customer experience, and sell more homes.  As a frequent public speaker, Jane loves inspiring the homebuilding industry with innovative ideas and best practices.

Morgan Molitor
Co-Founder, Creative Director @construction2style

Morgan Molitor, co-founder of construction2style (c2s), a dynamic design and build firm, alongside her husband Jamie, has been a driving force since 2012. As a wife, mother of three, and c2s co-founder, Morgan embodies creativity and innovation. From a modest blog beginnings, their journey evolved into a thriving design + build firm, construction2style. They expanded with Neon Lion, a dynamic media company, and championed second chances through resilience2reform. Over nearly a decade, Morgan's commitment to transformative design, media, marketing, and community impact shines through. With a background in fashion merchandising and marketing, she manages content creation, marketing, brand partnerships, and leads interior design and styling at c2s. Her passion for community over competition is evident in initiatives like online courses and the national Contractor Coalition Summit. Morgan's forward-thinking approach and dedication to authenticity have revolutionized the industry, shaping dream spaces for clients and guiding colleagues with transparency since 2012.

Caitlin Copley
Marketing Director @Jackson Design and Remodeling

As Jackson Design and Remodeling’s Marketing Director, Caitlin Copley drives the firm’s vision by leading and overseeing the development of an imaginative, integrated marketing approach for a multiple-award winning design build remodeling leader with national recognition and a 35-year legacy of excellence and innovation. Accomplished at handling multiple deadlines and delivering results under pressure, Caitlin is a trusted resource with strong organizational and communication skills. She conducts research, assesses data analysis and develops comprehensive marketing strategies that support company goals. Caitlin earned a Bachelor of Arts in Communication with a Minor in General Business Administration from the University of Arizona in Tucson. Her education, combined with a natural affinity for responsive communication, are essential tools as Caitlin manages special projects, research, analytics, and tests new strategies. Caitlin was recently named a “40 Under 40” marketing professional by Pro Remodeler Magazine. She is a member of the San Diego Women Leaders Association and leads the Giving Back activities at JDR, supporting the local community. In her spare time, she enjoys exploring her creative side with cooking, entertaining and writing projects and shares an Instagram “foodie” page with her sister. She’s an avid reader and history buff who also loves to explore the beach and hiking trails in San Diego.

Julie Hancock
Managing Director @Camelot Homes

Julie Hancock is the Managing Director and Co-owner of Camelot Homes, a family-owned luxury homebuilder based in Arizona. After obtaining a business degree in Marketing and an MBA in Finance from Arizona State University, Julie began her career in real estate sales, eventually moving to help grow Camelot Homes with her husband since 1979. From 14 employees, Julie has expanded the team to over 70 and is responsible for developing a diversified business, including luxury communities, high-end custom homes under the Cameron Custom Homes & Renovations brand, and several new single-family rental communities in the Valley. Julie’s contribution goes beyond just building award-winning new home communities; she mentors women starting their careers in homebuilding and construction and has also served on various Arizona community boards to make a lasting impact. She runs the Camelot Foundation, which provides grants to charitable organizations in the state, with a focus on homelessness, women’s and children’s charities, cancer treatment, and addiction treatment and recovery.Julie enjoys an active lifestyle and looks forward to transitioning the company’s leadership to the next generation in the coming decade.

Theresa Dorlini
Partner, Principal Interior Designer, Creative Director @Circle Design Studio

Theresa Dorlini, Principal Interior Designer and Creative Director of CIRCLE Design Studio in Roanoke, VA, brings 25 years of experience in holistic design spanning Arizona, Florida, and Virginia. Holding a BS in Design (Interior Architecture) from Arizona State University, Dorlini excels in overseeing all design aspects from programming to creative direction. Dorlini's accolades include 49 ASID/IIDA Interior Design Excellence Awards across diverse categories and recognition such as the Sun Devil 100 Award for entrepreneurship and the 2007 Award of Merit from the Virginia Downtown Development Association. She leads an award-winning firm, honored as Best Interior Design Firm SWVA by Virginia Living Magazine. Passionate about design education, Dorlini has taught at various universities and currently serves as Director At Large for ASID Virginia Chapter. She is developing her furniture line, DORLINI | modern, inspired by the Bauhaus era. Beyond her design pursuits, she is a dedicated mother of four.

Erika Mosse
Director of Content @Pro Remodeler

Erika is the Director of Content for Pro Remodeler. Mosse has more than 20 years of experience as a speaker, journalist, and advocate for small businesses. She has been the recipient of numerous honors, including nine Jesse H. Neal awards, widely considered the Pulitzer Prize of business media. Prior to joining Pro Remodeler, Mosse was editorial director for Pool & Spa News, a media brand serving the swimming pool construction market. She passionately believes in the importance of bringing more women, especially women leaders, into the residential construction industry and is inspired by her work toward that goal.

Jacquelyn Martin
CEO/Founder @Exponential Ventures

Jacquelyn Martin is an accomplished professional with a rich background in finance, home improvement, and construction tech. Her career spans significant roles, including Director of Sales at Thompson Creek Window Company and Director of Construction Sales at Hover. Known for driving growth and optimizing operations, Jacquelyn's expertise has been recognized with awards such as the Extreme Sales Award, and she has been named among the top 40 professionals under 40 by Professional Remodeler. She is now a consultant and trusted advisor to contractors and private equity firms, specializing in scaling operations, enhancing processes, and driving organizational change.

Abby Binder
President & CEO @Abby Windows & Exteriors

Abby Binder is the owner, president, and CEO of Abby Windows, a full-service window replacement company that offers windows, doors, and other exterior features in Milwaukee, Wisconsin. As the owner, she focuses on marketing, sales, operations, financial services and customer service. In addition to her experience in contract negotiation and team building, Binder also recently led her company through an intense data management software transition.

Allison Guido
Owner @Almar Building & Remodeling

Allison Guido is the Owner of Almar Building and Remodeling in the Boston Metro Area. Alongside her husband Craig, she co-hosts the "Married With A Business" podcast. Together, they have transformed Almar into a leading name in Design Build remodeling over the past 20 years. Allison's expertise in communication and leadership has been pivotal to Almar’s growth. Her focus on cultivating a strong company culture, implementing comprehensive systems across the organization, and revitalizing the brand has driven the company’s expansion. She excels in transforming small businesses, steering them toward substantial growth. Allison has served as a Board Member and President of the South Shore Women’s Business Network and is a sought-after speaker at conferences across New England.

Ginger Curtis
CEO @Urbanology Designs

Ginger Curtis is a renowned interior designer, author, speaker, and Instagram influencer. Her work has been featured in over 100 publications. Curtis' expertise extends to TV and radio, where she captivates audiences with her charisma. Her book "Beauty By Design" guides readers on a transformative journey, unlocking the true potential of their living spaces. Alongside her husband and five children, Ginger finds solace in her home in North Texas, where her boundless passion continues to shine as an HGTV Designer of the Year and Overall Winner.

Maisha Christian
Owner and Head Coach @Beauty & the Boss

Maisha Christian is the owner and head coach at Beauty & the Boss, a professional development and career coaching service that helps women in male-dominated industries strategically position themselves for promotion or career growth. Since starting her coaching practice in 2018 she has helped thousands of women/people through individualized coaching, public talks, workshops and digital content.

Rosa Sheng
VP, Higher Education Studio Leader, Director of Justice, Equity, Diversity, and Inclusion @SmithGroup; Founding Chair @Equity by Design

Rosa T. Sheng, FAIA, LEED AP BD+C is a Vice-President at SmithGroup serving multiple roles as Higher Education Studio Leader in Northern California and national Director of Justice, Equity, Diversity, Inclusion. After founding Equity by Design [EQxD] in 2014, Rosa served as AIA San Francisco President in 2018, the first Asian American Women to serve in the organization’s 136 year history. Recognized as an industry thought leader, architect, strategist, and advocate, she is known for developing new processes and design solutions with transformational impact in the built environment. When asked "What type of Architecture do you do?" Her answer, “The kind that’s never been done before."

Mia Blanchett, FAIA, LEED AP
CEO @HGA

Mia Blanchett has played a pivotal role in driving purposeful change within HGA and the building industry for over 30 years. She has held multiple leadership roles throughout her career with HGA, including Public Market Sector Leader, member of the Board of Directors and in January 2024 became HGA’s CEO. Guided by a blend of empathy, humility, and confidence, her leadership has elevated HGA’s national prominence while fostering an inclusive culture. As a practitioner, Mia believes in the power of public architecture to shape the everyday lives of people as they come together to work, play, serve, and learn. As Principal and Public Market Sector Leader, she significantly expanded the firm’s design footprint by collaborating with high-impact teams and forging partnerships with government and public agencies to deliver complex, secure, and sustainable buildings.

Danielle Feroleto
Founder @Small Giants

Danielle Feroleto, CPSM, founded Small Giants in 2006. The firm’s foundation of exclusively serving the CRE and AEC industries was borne out of Danielle’s background in commercial construction in several capacities, including editor for two construction publications, and marketing and business development for a large general contractor for nearly a decade. The result has been passion, application and understanding the industry to serve more than 300 clients in achieving their goals and visions to compete at the highest level.

Wendy Cohen
President, CEO @Kitchell Corporation

As President & CEO, Wendy leads Kitchell Corporation with a collaborative spirit. Kitchell Corporation includes four diverse operating companies, Kitchell Contractors Inc., Kitchell Capital Expenditure Managers Inc., Kitchell Development Company Inc., and American Refrigeration Supplies. Wendy is passionate about developing a strategy and culture that allows for innovation and change in the construction industry. With 30 years of experience, Wendy's journey in the building industry has been marked by significant roles as a general contractor, construction manager, consultant, and owner, culminating in her current leadership at Kitchell.

Julie Miller Davis
Founder @JMD Productivity Training

A driven entrepreneur serving others by helping them reach their goals, Julie Miller Davis works with business owners and leaders to reset their productivity patterns, become more efficient, and bust through road blocks to reach their goals with excellence. An award winning coach and trainer, Julie has led and developed highly successful teams, helped hundreds escalate their own businesses and achieve goals they may never have thought possible. Even through the uncertainty of the last few years, many of Julie’s clients broke 6 figures for the first time! Her super power of out-of-the-box thinking uncovers new ways to solve business stagnation, resulting in growth and propelling her clients into new and exciting directions.

Hannah Arndt
VP of Marketing @Renewal by Andersen of Greater Wisconsin and Milwaukee

Arndt is the VP of Marketing for RBA of Greater Wisconsin and Milwaukee, recognized leaders in the window and door replacement industry. She began her tenure with the company in 2016, and took on the role of Marketing Manager in 2019. Prior to RBA, she attended college for meeting and event planning. Arndt is expert at creating the right marketing mix for customer acquisition, and thrives on pursuing excellence in both content creation and strategic planning.

Caroline Broderick
Editor @Custom Builder Online

Caroline Broderick is the editor of Custom Builder Online where she manages and creates impactful multimedia stories for custom home builders. Most recently, Broderick served as the managing editor for Pro Remodeler where she earned two Jesse H. Neal Awards for her range of work and coverage of mental health in the construction industry. She also produces the Women at WIRC podcast where she spotlights women in construction, and co-hosts the annual Women in Residential + Commercial Construction Conference. Broderick can be reached at cbroderick@sgcmail.com.

Briana Hetherington
Founder @Altruistic Advisory

Briana Hetherington is the founder of Altruistic Advisory, a consultancy driven by a holistic mission to empower individuals and workplaces. Briana, a forward-thinking strategist, blends innovation with compassion, fostering authentic leadership that propels teams to unprecedented success. Passionate about helping companies plan a better future and reach their full potential, Briana is dedicated to supporting organizations in growing their teams, implementing effective marketing strategies, empowering and embracing technology solutions, and planning processes and strategies with creativity and innovation. Beyond business, her mission is to cultivate a culture of integrity and self-belief.

Elnian Gilbert
Keynote Speaker & Trainer @ZingTrain

Gilbert has more than 17 years’ experience as a keynote speaker and trainer. Her areas of expertise are customer service, staff training, open book management, and vision facilitation. Most recently, Elnian has delivered keynotes for the Whole Foods Global Culinary Summit, the Virginia Farm to Table Conference, The Corn Party, and the Southwest Ontario Tourism Conference. Gilbert’s style is engaging, humorous and full of real-world stories. Her down-to-earth approach, thorough preparation, and experience as a trainer helps her connect with participants from a wide array of industries.

Camille Jenkins
Founder @Camille's Keys

Jenkins has decades of industry experience in construction, negotiations, sales, and operations. She brings a real-world approach to setting and delivering on expectations. While Camille’s Keys consulting services translate across all industries, she assists organizations primarily in the remodeling, new home construction and service industries to identify and implement keys to a meaningful customer experience. Previously, she served as national vice president of customer relations for Meritage Homes Corporation where under her leadership, the organization achieved a 90%+ customer satisfaction rate and was awarded countless Avid awards for outstanding customer satisfaction ratings.

Angela Harris
Founder, Principal and CEO @TRIO

Angela Harris, an American interior designer, product designer, CEO, mother, and industry board member, brings over 23 years of expertise in interior architecture to her renowned firm, collaborating with the nation’s top builders, developers, and manufacturers. With a Masters in Sustainable Design and ongoing PhD studies in Visual Arts, she pioneers intentional design at the intersection of science, aesthetics, and the built environment.

Shannon Coomes
President @Hill Fire Protection

Shannon Coomes, President of Hill Fire Protection in Franklin Park, Ill., brings over 20 years of project management and leadership in the fire protection industry. Graduating from UIC with a Bachelor’s in Industrial Engineering, she started at Northstar Fire Protection, rising to branch manager before joining Hill Fire as General Manager in 2010. Promoted to President in 2014, Shannon oversaw significant growth, including the acquisition of Superior Mechanical and State Line Fire Systems. Under her leadership, Hill Fire expanded into eight states and became Chicago's second largest sprinkler company, handling landmark projects like Salesforce Tower and Willis Tower Reformation. Active in mentoring through WICM and teaching at Purdue, Shannon is recognized for her leadership in organizations like Vistage and the Chicagoland Association of General Contractors. She resides in Elmhurst with her two children, enjoying sports, fitness, and travel.

Rebecca Lay
Marketing Director @Mosby Building Arts

Rebecca Lay is the Marketing Director at Mosby Building Arts, a $26 million design-build company in St. Louis. She is part of Mosby’s powerhouse leadership team and oversees a small but mighty marketing team of five. In her non-existent spare time, Rebecca develops and implements a dizzingly comprehensive marketing strategy to generate leads that drive Mosby's desired growth. Rebecca’s background includes 13 years as ad agency creative director, mastering ad campaigns, pulling all-nighters and consuming far less bourbon than Don Draper. She then ran her own company for seven years, helping businesses develop memorable brand identities. Mosby was her favorite client, making the transition to full-time Mosby teammate a no-brainer. Unique fact: Rebecca is equal right and left brained. She harnesses wild creativity and analytical thinking to create innovative, data-driven strategies. Like many women, Rebecca also proudly sports a super-hero cape for passionately balancing professional and mom duties.

Denise Lones
President @New Home Strategists

Denise Lones brings over 30 years of expertise in real estate and new home sales, specializing in strategic marketing, business analysis, branding, and project planning. Renowned for training sales managers and teaching closing techniques, she has a strong background in residential real estate sales and management, achieving top rankings in a competitive market. Denise holds prestigious designations such as M.I.R.M., CMP, and Master CSP from the National Association of Home Builders, and serves on the 55+ Housing Industry Council. As a certified instructor and prolific author, her insights are valued by major real estate organizations and educational institutions. Denise has led successful marketing campaigns and business systems, elevating builders and developers to new heights. Her notable project, Muirfield at Semiahmoo, has gained significant attention. Recognized as a leading industry voice, she continues to drive success with a focus on lifestyle and generational selling.

Jessica Seljan
Sales & Design Manager @Nicholas Design Build

With over a decade of experience in the dynamic fields of new home construction and high-end residential remodeling, Jessica Seljan possesses a comprehensive understanding of the industry from multiple perspectives. Today, she proudly serves as the Sales & Design Manager at Nicholas Design Build, a position pivotal to the company's success. With a wealth of experience in the realm of home remodeling combined with a tireless work ethic, she leans on her ability to develop systematic processes, intertwine the relational side of sales, and her passion for design to aid in driving the company forward.

Traci Sexton-Hall
VP of Marketing @Tri Pointe Homes Las Vegas

Traci Sexton-Hall has played a significant role in establishing Tri Pointe Homes as a leader in the highly competitive Las Vegas new home builder market. With more than 25 years’ experience in both the residential construction and mortgage banking industries, Traci has a profound understanding of the complexities and nuances of the marketplace, and an ever-evolving knowledge of the direct impact marketing has on sales, brand visibility and business revenues. With a passion for developing marketing strategies that not only affect the bottom line, but create a culture of innovation, she and her team are pivotal in designing and driving Tri Pointe Las Vegas’ advertising, influencer marketing, digital marketing, public relations and social media campaigns. Of special note are Tri Pointe Homes’ high-impact campaigns featuring its collaboration with design expert and Emmy award-winning TV Host Bobby Berk. A trusted advisor with an eye toward a marketing advantage, she provides essential input in the design of Tri Pointe’s model homes, new home galleries, quality galleries design and merchandising in Las Vegas. With a career that demonstrates a successful track record in new business development, sales initiatives, talent acquisition and retention and profitable growth, she consistently receives real estate’s highest honors, including most recently, the 2022 National Association of Home Builders: The Nationals Gold Award Winner for Marketing Professional of the Year. In addition to her demanding career, Traci passionately participates in and supports several community-based nonprofits.

Dawn Duhamel
Associate Principal & Director of Business Development @DTJ Design

Dawn Duhamel is an Associate Principal responsible for Business Development at DTJ Design, one of the country’s most awarded and integrated architecture, planning, and landscape architecture firms. Dawn’s previous roles include Vice President of Sales and Marketing for both public and private homebuilders, and Vice President of Business Development for national interior design firms. With a history of being the only woman on executive teams, Dawn's presence “in the room where it happened” is the catalyst for her perspective on change. Dawn is a national speaker, a former Chair of the Denver Professional Women in Building Council, and was honored with the Homebuilders Association of Metro Denver’s prestigious “Person of the Year” award. She is a past keynote speaker at WIRC, after which she promptly wrote and published her first book: WHISTLED.

Maria Alvarado
Project Manager @PCL Construction Services

Maria Alvarado serves as a project manager in PCL Construction’s Civil Infrastructure division. She holds a bachelor's degree in civil and environmental engineering from Arizona State University. Since joining PCL in 2015 as an intern, Maria has worked her way up from estimating to project manager, contributing to several of the company’s largest water infrastructure projects, including the San Luis Obispo Water Resource Recovery Facility in California. Much of her career has been spent in the field, working onsite with her team to ensure project success. Maria is deeply passionate about her role in the AEC industry and the lasting impact her projects have on the communities they serve.

Katie Perugini
Director, Communications + Culture Development @Thompson Creek Window Company

Katie Perugini is a creator of meaningful shared experiences. Currently serving as the Director of Communications and Culture Development at Thompson Creek, Katie has a diverse background spanning teaching and coaching undergraduate students, volunteer engagement, event planning, and culture development. Katie's approach is deeply informed by her Master's degree in Organizational Sciences from George Washington University, where she studied Organizational Behavior, Decision-Making, and Organizational Communication. These studies have been foundational in her work creating and developing programs throughout her career and building out the Internal Communications, Awards and Recognition, and Events functions at Thompson Creek. Mission and purpose-driven, Katie always asks, "How is what we're doing align with our mission and values?"

Laura Sterr
Area Sales Manager @Trophy Signature Homes

Laura Sterr joined the homebuilding industry in November 2014, focusing on the Central Texas area and, more recently, expanding her work to the Dallas area in 2024. Originally from the East Coast, Laura has called Waco home since 2001, with a brief two-year stay in Southern California during her husband's military service. In addition to her work in new home construction, she has been actively involved in her community, serving on the local Chamber of Commerce and volunteering with the Humane Society of Central Texas as a foster pet parent. When not working, Laura enjoys spending quality time with her husband, Dustin, their two young daughters, and their two dogs.

Michelle Acosta
Managing Director @HDR Inc.

Michelle Acosta, AIA, ACHA, EDAC, is the managing principal of HDR's Phoenix architecture practice, where she leads the office's strategy and growth. With nearly two decades of healthcare design experience, Acosta excels in client service, collaborative processes, and staff mentorship. Her project portfolio spans acute care facilities, ambulatory centers, and international healthcare projects. Acosta is passionate about mentorship, aiming to support the development of younger staff, reflecting her belief that "mentorship is everything." Previously, she was a senior project manager at SmithGroup and a project architect at HDR. Recognized as one of Encyclopedia Britannica's "20 Young Shapers of the Future Under 40" in 2021 and a recipient of the AIA Young Architects Award in 2018, Acosta remains an active AIA member and has served as a juror for major architecture awards.

Bella Friday
General Manager & Consultant @Friday Enterprises LLC

Bella Friday is a marketing and operations expert with a rich background in the home improvements industry. Her experience includes roles as Corporate Marketing Trainer and General Manager, where she excelled in team building, lead generation, and customer care. Bella is renowned for her role as the spokesperson for Tundraland Home Improvements and Jacuzzi Bath Remodel, representing these brands across the nation. Passionate about TV commercial filming, she brings a relatable, down-to-earth energy that enhances brand representation. Bella's commitment to excellence and engaging presence make her a standout in the industry, driving success and strong client relationships.

Eileen King
VO, Marketing @BAM! Coatings

Eileen has more than 12 years experience in home improvement marketing and operation management and has been involved in a variety of organizations from start up companies to multi state companies.

Cassi Hallam
Chief Marketing Officer @System Pavers

Cassi Hallam is the Chief Marketing Officer at System Pavers, bringing nearly two decades of experience in marketing and communications. As a visionary with a passion for growth and change, Cassi views marketing as a powerful and compassionate way to build authentic cultures that serve customer needs. With expertise across digital, traditional, field, and merchandising marketing, Cassi is dedicated to data-driven strategies and a customer-centric approach. She thrives on building brand awareness, driving revenue, and advancing System Pavers as the #1 Outdoor Remodeling Company in the US. Cassi holds an MBA from Dartmouth and resides in Arizona. In her free time, she enjoys yoga, Pilates, kayaking, and participating in her local Improv group!