September 18-20, 2024
Phoenix, AZ
Phoenix, AZ
Join the growing community of women leaders in home improvement for a series of dynamic presentations geared specifically for this group.
Thursday, September 19
Women in Home Improvement: A Leadership Journey
Erika Mosse, Director of Content @Pro Remodeler
Abby Binder, President & CEO @Abby Windows & Exteriors
Bella Friday, General Manager & Consultant @Friday Enterprises LLC
Cassi Hallam, Chief Marketing Officer @System Pavers
Eileen King, VO, Marketing @BAM! Coatings
Women make up less than 10% of the construction industry overall, and sadly that number is even smaller when it comes to home improvement. Sadder still, it shrinks to almost nothing once you assess the percentage of women who are leaders or high-level managers with home improvement companies. Why is that the case? What can, and should, be done to increase the visibility and influence of women in home improvement? Hear from a panel of women industry leaders as they discuss their career journey in home improvement and share valuable insights for growing our numbers.
Creating A World Class Company Culture
Katie Perugini, Director, Communications + Culture Development @Thompson Creek Window Company
It's natural for every company culture to evolve and drift over time, especially as organizations grow and change. In this insightful presentation, Katie will share practical examples and process-oriented solutions she's successfully implemented to help you intentionally nurture and strengthen your company's unique and distinct culture.
The True Meaning of Leadership
Jacquelyn Martin, CEO/Founder @Exponential Ventures
Great leaders create opportunities. They build trust and respect. Leadership isn't about power or authority, it’s about lifting others up. As leaders, how we show up every day for our customers and our team is what defines us. In this unique and inspiring talk, Martin will share her leadership journey through the home improvement industry. She will also discuss foundational principles that are crucial for long-term business health and prosperity.
Friday, September 20
Pulling the Marketing Levers
Hannah Arndt, VP of Marketing @Renewal by Andersen of Greater Wisconsin and Milwaukee
How do you define success for a marketing campaign? When is it time to move resources from one area to another? How should you allocate the funds in your budget? In this dynamic presentation, Arndt will delve into the art and science of creating a marketing strategy that brings more leads at an optimal cost for home improvement professionals.
Paradigm Shift: Our Mindset, Belief Systems, and Intentional Actions
Briana Hetherington, Founder @Altruistic Advisory
This inspiring seminar delves into how we can become the best version of ourselves through self-awareness and self-belief. Discover the power of paradigm shifts and their profound impact on our lives. Understand the influence of mindset and belief systems on your personal and professional growth. Learn intentional actions and habits that can transform your daily routine. Attendees will walk away with tangible, actionable steps to implement immediately for positive change.
